
Flying Whale Strategies is a laboratory studying and launching organizations that are ready to solve impossible problems. The least we can do is define the characteristics of organizations with this capacity.
Introducing: The Flying Whale Organizational Maturity Matrix.
This is a tool that tracks progress in our laboratory. Here we are progressively moving toward becoming an organization capable of solving impossible problems.
Level 1
Level 2
Level 3
Level 4
Level 5

Getting by
Finding your stride
Holding your ground
Status Quo
Setting the pace
REDefining the field
Flying Whales
culture
topics to evaluate
leadership
programming
development
operations
Culture
The adopted behaviors that define the quality of an organization’s work.
Our culture is ambiguous--the loudest person sets the culture. An incoherent culture leads to low-quality work, with constant stops and starts driven by internal friction. Staff struggle with prioritization, lack of autonomy, and conversations that erode trust.
Culture Sub-Categories
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Collective Liberation
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Cultural Commitments
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Clarity of the Problem
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Autonomy
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Strategy
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Decision-making
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Conversations
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Collective Action
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Testing/Learning
leadership
The way in which those with positional power interact with everyone else.
We have one dominant leader who reinforces hierarchy. They are anxious, reactive, and unclear about priorities. The board lacks clarity and focus.
Leadership Sub-Categories
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Leadership Style
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Personal Development
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Decision Making
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Communications
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Conflict
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Motivation
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Relationship to the Team
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Relationship to the Community
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Routines
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The Role of the Board
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Board Health
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Board Composition
PROGRAMMING
The product or services delivered in order to meet the organization’s mission.
We have developed a mission statement, but no clear path forward or clarity of impact metrics. We are well-intentioned and eager to get started.
Programming Sub-Categories
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Use of Technology
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Linear/Exponential
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Nature of Impact
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Evaluation Protocol
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Program Design
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Nature of Problem/Solution
DEVELOPMENT
The activity that generates revenue.
Fundraising activity is a scramble to respond to opportunities that present themselves.
Development Sub-Categories
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Strategic Focus
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Fundraising Goals
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Donor Messaging
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Donor Reports
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Infrastructure
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Major Gifts
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Corporate Sponsorships
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Grants
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Annual Giving
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Events
The mechanisms that make programming possible.
OPERATIONS
We have rudimentary systems with no standard operating procedures. This causes inefficiencies, but we have determined operations to be less of a priority than programming or fundraising.
Operations Sub-Categories
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Technology
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Meetings
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Human Resources
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Organizational Structure
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Division of Labor
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Hiring Strategy
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Staffing Model
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Talent Development
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Retention
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Project Management
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Financial Management
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Communications/Marketing
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Facilities